11-29-2008, 11:30 PM
I remember some time ago in what ended up being quite the discussion thread, that the question or possibility of The Hip including a bonus track(s) on their next album was raised.
I always will argue that bonus tracks are not the way to go. They are nothing more than a marketing tool to get more people to buy the album, for tracks that had one of two fates: a) they should have been included in the album anyway and without bonus tracks, or b) they were B-side material at best. All included under the guise of "bonus" as an attempt to get the consumer to feel like they are getting more of a "bargain" for their purchase of a CD.
Maybe the bonus tracks are offered at an exclusive deal with Best Buy or something. Or iTunes. Either way, the finished album represents an unfinished product. There are multiple versions, sometimes, different bonus tracks at different places. How is the fan to choose, without purchasing all versions anyway? Which is the "real" version of the album?
After all, aren't real albums art? Dark Side of the Moon doesn't come in three flavours. Albums now that may have merit to be phenomenal records are squandered by the "bonus track."
I make my case for the unfinished album here, in this post with a very recent and high-profile release.
The Killers released Day and Age. Not surprisingly, like Sam's Town, was released with bonus tracks. But Day and Age was released with only TEN songs. And two bonus tracks. This brings our total track count to 12, which, if those tracks had not been bonus tracks, would be approximately the standard album length. The only way you can get all 12 songs is if you purchase the complete album for an ass-raping 12 dollars on iTunes. And you know what, ten songs is fine, and could possibly make for a really solid album. Not knocking the ten-track album here. These two bonus tracks are available on iTunes...BUT...if you are from iTunes Canada or US, you are able to purchase a THIRD bonus track.
(Are Canadian and US consumers more important? Why are we "eligible" for an extra track? I'm pretty sure that the Killers are bigger in the UK than they are over here on their home turf. )
This comes across as nothing more than a marketing scheme, to me anyway, to get more people to purchase the album at full price. Same goes for the "pre order bonus track," to get you to plunk down your cash and commit yourself before the album even comes out.
At least do what Trent Reznor does, if you have extra material, give it to your fans directly. Don't make them choose, which version to buy, which version to steal, make them preorder digital albums to get a "special bonus track." Put it up on the website for all to just...download.
As a fan, of any band, I would rather the band put out ONE version, a finished, complete version of their record, than be panhandled for an extra couple bucks for supposed "bonus tracks."
If I were a Killers fan, I would be dissapointed, perhaps even angered, at a 10-track album with three bonus tracks.
As the Tragically Hip fan I am, I would definitely feel ripped off if a similar stunt was pulled. With a new album on the forseeable horizon, I can only hope that I am not confronted with having to purchase a CD, and then having to decide if I should put money down on iTunes for extra tracks, or go and download the extra tracks I would feel entitled to.
I always will argue that bonus tracks are not the way to go. They are nothing more than a marketing tool to get more people to buy the album, for tracks that had one of two fates: a) they should have been included in the album anyway and without bonus tracks, or b) they were B-side material at best. All included under the guise of "bonus" as an attempt to get the consumer to feel like they are getting more of a "bargain" for their purchase of a CD.
Maybe the bonus tracks are offered at an exclusive deal with Best Buy or something. Or iTunes. Either way, the finished album represents an unfinished product. There are multiple versions, sometimes, different bonus tracks at different places. How is the fan to choose, without purchasing all versions anyway? Which is the "real" version of the album?
After all, aren't real albums art? Dark Side of the Moon doesn't come in three flavours. Albums now that may have merit to be phenomenal records are squandered by the "bonus track."
I make my case for the unfinished album here, in this post with a very recent and high-profile release.
The Killers released Day and Age. Not surprisingly, like Sam's Town, was released with bonus tracks. But Day and Age was released with only TEN songs. And two bonus tracks. This brings our total track count to 12, which, if those tracks had not been bonus tracks, would be approximately the standard album length. The only way you can get all 12 songs is if you purchase the complete album for an ass-raping 12 dollars on iTunes. And you know what, ten songs is fine, and could possibly make for a really solid album. Not knocking the ten-track album here. These two bonus tracks are available on iTunes...BUT...if you are from iTunes Canada or US, you are able to purchase a THIRD bonus track.
(Are Canadian and US consumers more important? Why are we "eligible" for an extra track? I'm pretty sure that the Killers are bigger in the UK than they are over here on their home turf. )
This comes across as nothing more than a marketing scheme, to me anyway, to get more people to purchase the album at full price. Same goes for the "pre order bonus track," to get you to plunk down your cash and commit yourself before the album even comes out.
At least do what Trent Reznor does, if you have extra material, give it to your fans directly. Don't make them choose, which version to buy, which version to steal, make them preorder digital albums to get a "special bonus track." Put it up on the website for all to just...download.
As a fan, of any band, I would rather the band put out ONE version, a finished, complete version of their record, than be panhandled for an extra couple bucks for supposed "bonus tracks."
If I were a Killers fan, I would be dissapointed, perhaps even angered, at a 10-track album with three bonus tracks.
As the Tragically Hip fan I am, I would definitely feel ripped off if a similar stunt was pulled. With a new album on the forseeable horizon, I can only hope that I am not confronted with having to purchase a CD, and then having to decide if I should put money down on iTunes for extra tracks, or go and download the extra tracks I would feel entitled to.

