05-24-2008, 07:39 AM
<!-- m --><a class="postlink" href="http://www.newswire.ca/en/releases/archive/May2008/22/c3467.html">http://www.newswire.ca/en/releases/arch ... c3467.html</a><!-- m -->
Rogers Presents MTV Live at The Concert Hall with Panic at the Disco and Sam Roberts - First Special Airs May 24 on CTV
- MTV in Canada and Rogers Wireless partner to deliver exclusive multi-
platform fan experiences -
TORONTO, May 22 /CNW/ - MTV in Canada has teamed up with Rogers Wireless
to bring fans the ultimate access to their favourite artists, music, and MTV
content. Rogers Presents MTV Live at The Concert Hall, featuring Panic at the
Disco and Sam Roberts, is the first in a series of exclusive live events.
Taped for two separate television specials, Rogers Presents MTV Live at The
Concert Hall: Sam Roberts premieres Saturday, May 24 at 12 midnight ET on CTV.
Rogers Presents MTV Live at The Concert Hall: Panic at the Disco premieres the
following week on CTV.
"We're always looking for multiple ways to provide people with what they
want, when they want it," said Brad Schwartz, Senior Vice President and
General Manager, Much MTV Group, CTV Inc. "Partnering with Rogers has enabled
us to deliver exclusive A-level music content to fans live in person, on TV,
on their phones, online, and on VOD."
"Rogers Wireless is synonymous with youth and music, offering the latest
innovations today's youth want in mobile music," says John Boynton, Senior
Vice President and Chief Marketing Officer, Rogers Wireless. "Our partnership
with MTV fits perfectly with our strategy to enable what matters most to youth
- their friends and passion for music - by offering the all-access pass to the
hottest and latest on multiple platforms."
Taped at MTV's legendary Masonic Temple, Rogers Presents MTV Live at The
Concert Hall with Panic at the Disco and Sam Roberts is the first of a series
of concert events exclusive to MTV fans, CTV viewers and Rogers Wireless
customers. The 30-minute television special is supported with a dedicated
microsite at mtv.ca/concerthall, which features artist bios, images, and
videos. Taped May 15, MTV in Canada launched a multi-platform broadcast and
online campaign to support the concert. MTV Live, MTV in Canada's flagship
interactive series, featured performance highlights in the weeks following the
event, and Rogers Wireless customers can access select tracks from the concert
beginning May 23.
For the complete announcement go to: <!-- m --><a class="postlink" href="http://www.mtvmedia.ca">http://www.mtvmedia.ca</a><!-- m -->
For further information: Kisha Powell, MTV, (416) 332-6885 or
<!-- e --><a href="mailto:kpowell@mtv.ca">kpowell@mtv.ca</a><!-- e -->; Graham Machacek, (416) 591-7400 x2794,
<!-- e --><a href="mailto:graham.machacek@muchmusic.com">graham.machacek@muchmusic.com</a><!-- e -->
Rogers Presents MTV Live at The Concert Hall with Panic at the Disco and Sam Roberts - First Special Airs May 24 on CTV
- MTV in Canada and Rogers Wireless partner to deliver exclusive multi-
platform fan experiences -
TORONTO, May 22 /CNW/ - MTV in Canada has teamed up with Rogers Wireless
to bring fans the ultimate access to their favourite artists, music, and MTV
content. Rogers Presents MTV Live at The Concert Hall, featuring Panic at the
Disco and Sam Roberts, is the first in a series of exclusive live events.
Taped for two separate television specials, Rogers Presents MTV Live at The
Concert Hall: Sam Roberts premieres Saturday, May 24 at 12 midnight ET on CTV.
Rogers Presents MTV Live at The Concert Hall: Panic at the Disco premieres the
following week on CTV.
"We're always looking for multiple ways to provide people with what they
want, when they want it," said Brad Schwartz, Senior Vice President and
General Manager, Much MTV Group, CTV Inc. "Partnering with Rogers has enabled
us to deliver exclusive A-level music content to fans live in person, on TV,
on their phones, online, and on VOD."
"Rogers Wireless is synonymous with youth and music, offering the latest
innovations today's youth want in mobile music," says John Boynton, Senior
Vice President and Chief Marketing Officer, Rogers Wireless. "Our partnership
with MTV fits perfectly with our strategy to enable what matters most to youth
- their friends and passion for music - by offering the all-access pass to the
hottest and latest on multiple platforms."
Taped at MTV's legendary Masonic Temple, Rogers Presents MTV Live at The
Concert Hall with Panic at the Disco and Sam Roberts is the first of a series
of concert events exclusive to MTV fans, CTV viewers and Rogers Wireless
customers. The 30-minute television special is supported with a dedicated
microsite at mtv.ca/concerthall, which features artist bios, images, and
videos. Taped May 15, MTV in Canada launched a multi-platform broadcast and
online campaign to support the concert. MTV Live, MTV in Canada's flagship
interactive series, featured performance highlights in the weeks following the
event, and Rogers Wireless customers can access select tracks from the concert
beginning May 23.
For the complete announcement go to: <!-- m --><a class="postlink" href="http://www.mtvmedia.ca">http://www.mtvmedia.ca</a><!-- m -->
For further information: Kisha Powell, MTV, (416) 332-6885 or
<!-- e --><a href="mailto:kpowell@mtv.ca">kpowell@mtv.ca</a><!-- e -->; Graham Machacek, (416) 591-7400 x2794,
<!-- e --><a href="mailto:graham.machacek@muchmusic.com">graham.machacek@muchmusic.com</a><!-- e -->
