[skippy the wonder dog]

Tough call over which ad campaign's demise is more satisfying... this one or the Alexander Keith's Scottish madman.

Oh, Keith's, any day.

Sure, Canadian Tire guy was annoying, but even at his smarmiest he couldn't actually smarm me out of the room. Keith's guy, on the other hand, with his outrageous high-volume faux-Scots bullshit, made me want to heave a brick through the TV screen.

I mean, seriously: insert yourself into the commercial, and consider how you would react:
-- your smarmy, irritating, neatly groomed neighbour insists on describing all the features of some gadget he bought at Canadian Tire, say, a treadmill for overweight Labrador retrievers that supplies power to a coffee grinder.
-- some grubby, kilt-wearing asshole in a dirty sweater accosts you in a bar and starts screaming at you because you spilled a beer, with spittle flying from his mouth.

Who are you more likely to take a swing at?

[Douglas]

Its a tough call but that treadmill idea is GOLD! You should pitch that to CT. You see some of the shit they come up with?