[The Horrible Esthete]

It's not that bad.

Though I do agree with this:

"the team's name is the Sabres. We believe that it is time for a reminder."

This statement, however, is a little over the top:

"The proposed design that has found its way onto the internet and various news outlets is an embarrassment for the Buffalo Sabres, their fans, and the Western New York community. It resembles neither a buffalo nor a sabre."

Poor choice? Maybe. Embarrassment? That's a stretch.