[ceebuler]

I don't think it's being marketed as "Gord's hat". It's just a newish style of hat that's becoming popular. Gord has his own, and they're selling them because they think that's becoming a popular style.

Or maybe you're right that it's a Gordie hat, but so what? How is that any different than buying a shirt that says the band's name in big letters? Gord wears a Tragically Hip toque sometimes, so why can't the fans wear a Gordie hat? Paul Langlois' leather jacket says "The Tragically Hip" on the sleeve.

It's available, but no one has to buy it.