[emperor penguin]

Dropping the whole album at once without any singles is a much better way to do it. As someone mentioned on here earlier, dropping singles can kind of ruin an album release if you pick shitty singles in the lead up. It colours your perception of the album before it comes out. It's exciting to listen to a whole album in one shot right after it's released.

I'm still only expecting an announcement about a release on Friday though, with the hashtag and all. "Just gimme the news - 08/04/16" "Ok here's the news, the album comes in out in 2 months"