04-04-2006, 02:14 PM
Don't forget that the Junos now have "alternative" categories. As I pointed out before, what this does is to permanently put "alternative" music in a separate category, so that commercial pop still rules the roost.
The Junos exist for bands like Nickelback and for Canadian Idols. The purpose of awards like this is to hype commercially successful bands. Nominations are based on record sales. The awards and nominations go to acts that the industry wants to promote. They are awards for making money, and the purpose of handing them out is to make more money.
The reason an alternative category was created was to allow the industry to recognize music that music fans like, without pushing people with lower sales -- the people they don't want to promote -- into the limelight. They've created a permanent second prize for bands like Broken Social Scene.
The Junos exist for bands like Nickelback and for Canadian Idols. The purpose of awards like this is to hype commercially successful bands. Nominations are based on record sales. The awards and nominations go to acts that the industry wants to promote. They are awards for making money, and the purpose of handing them out is to make more money.
The reason an alternative category was created was to allow the industry to recognize music that music fans like, without pushing people with lower sales -- the people they don't want to promote -- into the limelight. They've created a permanent second prize for bands like Broken Social Scene.