[VioletlightHeron]

I have to question why the Hip are still with Universal Records in the first place; wasn't Universal the record company that Jake Gold and Gregg Allan steered them too? I would think bands getting rid of management who have screwed you would also drop record labels who do stuff like this. It's not a bad idea in general; but mass marketing it as a freebie in Labbatt's beer? MADD is not going to be a happy camper to begin with, thats for starters.